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FEATURE ARTICLE: "Attorneys and PR Pros: Uneasy Teammates Can Win in Both Courts" FEATURE ARTICLE: "Crisis Management Starts With Planning" Peter James MacCracken, APR, is a public relations professional and successful entrepreneur with 17 years of communications experience. He is Principal of Strategic Communications, a San Diego-based consultancy with particular expertise in crisis communications, planning and management. He founded and built MacCracken & McGaugh into a highly respected firm with $1 million in billings in eight years. Its clients included the Greater San Diego Chamber of Commerce, NBC 7/39 and Barona Casino. Prior to that, he headed the public relations divisions of two of San Diego's largest agencies, and managed publications for one of the area's largest healthcare systems. Author Contact Info: Peter James MacCracken, APR, Principal, Strategic Communications
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